The aim of my work is always to help my clients to better define their business objectives and to achieve them.
It always starts with an initial (free of charge) meeting – on zoom or in person. We talk about your business, identify your needs, and assess together if I can help.
I will then evaluate the areas that we should look at. These could be the brand and its consistency, digital touch points (for example website and social media), shop design (online and offline), sales staff, brochures, adverts, promotions, sales presentations, etc.
Some things will be very easy to fix and some issues may require some extra work and the help from some experts within my team.
MARKETING REFRESH
We may decide that your business (or your new product) needs a new brand or refreshed identity: I can manage the branding process together with a talented designer (at various price points) to develop a great new set of assets to ensure your brand will be memorable and punchy, as well as consistent and effective across all your marketing channels.
We may also enhance your brochures, your adverts and review your media strategy. Through my network of seasoned experts, we can carry out a complete digital transformation or work on every aspect of your marketing needs individually.
REVENUE STRATEGY
Anyone can improve their sales capabilities by applying proven techniques. But often it requires someone from outside an organisation to facilitate that change.
Whether it is your sales materials (brochures, presentations, landing pages), the tie-in to your e-commerce site, or the actual sales delivery of your team, I have a lot of experience drilling into sales processes to achieve excellent results.
WEBSITE BOOSTER
Looking at your Google Analytics we may find that despite spending a lot of budget on marketing and PR, your web traffic does not achieve sufficient sales conversions and that you need a better landing page strategy. Or perhaps a UX (user experience) analysis may suggest that it would be more cost effective to create a whole new website.
For over 12 years I have been working with an excellent web developer team in India. Together we have created many exciting projects at very competitive price levels. We can quote for website development, ongoing maintenance, SEO as well as for the hosting of the site.
